Advertising Account Manager

Marketing

Full Time


Job Description

Job Summary

  • The Account Manager is responsible for managing client relationships, ensuring the delivery of high-quality services, and coordinating internal teams to achieve client objectives.
  • This role requires a strategic thinker with strong communication skills and a passion for driving client success in the advertising/marketing/media industry.

Key Responsibilities
Client Relationship Management:

  • Serve as the primary point of contact for assigned clients.
  • Build and maintain strong, long-lasting client relationships.
  • Understand client business goals, brand guidelines, and market dynamics.
  • Regularly communicate with clients to provide updates and gather feedback.

Campaign Management:

  • Develop and manage Campaign timelines, ensuring all deliverables are met on schedule.
  • Coordinate with internal teams, including creative, production, and strategy, to execute client Campaigns.
  • Monitor Campaign progress and address any issues or delays promptly.
  • Ensure Campaigns stay within budget and achieve desired outcomes.

Strategic Planning:

  • Collaborate with clients to develop marketing strategies and campaigns.
  • Provide insights and recommendations based on market trends and client objectives.
  • Develop and present campaign proposals, including objectives, strategies, and budgets.
  • Measure and analyze campaign performance, providing actionable insights for improvement.

Financial Management:

  • Prepare and manage client budgets, ensuring cost-effective use of resources.
  • Monitor financial performance of accounts, including revenue tracking and profitability analysis.
  • Negotiate contracts and service agreements with clients.

Team Leadership:

  • Lead and mentor junior account management staff.
  • Foster a collaborative and positive work environment within the team.
  • Facilitate internal meetings to align team efforts with client goals.

Reporting and Analysis:

  • Prepare and deliver regular reports on campaign performance, Campaign status, and financial metrics.
  • Conduct post-campaign analysis to assess success and identify areas for improvement.
  • Present findings and recommendations to clients and internal stakeholders.

Qualifications

  • Bachelor’s Degree in Marketing, Advertising, Business, or a related field.
  • 3 - 7 years of experience in account management within an advertising, marketing, or media agency.
  • Proven track record of managing successful client relationships and delivering high-quality Campaigns.
  • Strong understanding of marketing principles, advertising techniques, and media channels.
  • Excellent communication and interpersonal skills.
  • Strong organizational and time management skills, with the ability to manage multiple campaigns simultaneously.
  • Proficiency in Campaign management tools and software.
  • Ability to analyze data and derive actionable insights.
  • Creative thinking and problem-solving skills.
  • Ability to work well under pressure and meet deadlines.

Method of Application

Interested and qualified? Go to Echo Africa on docs.google.com to apply


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