Elizabeth Maddeux Consulting - Our client is a start-up Forex company with a vision to empower Africans through cutting-edge financial technology. With a focus on innovative trading solutions and exceptional customer engagement, the company aims to redefine how people access and succeed in the global financial markets.

They are recruiting to fill the position below:

Job Title: Content Strategist

Location: Lagos
Employment Type: Full-time
Background: Financial services (Foreign Exchange)

Key Responsibilities

• Own the execution of an editorial content calendar that keeps our audience engaged.
• Perform exhaustive research to gain in-depth knowledge of the forex industry and our target audience
• Perform extensive research and analysis on consumer thoughts and trends
• Create specifications and content appropriate for the brand’s target audience
• Ideation and creation of social media content across all platforms (Instagram, Facebook, YouTube, Twitter/Threads, LinkedIn, Tiktok) • Execute and optimize email campaigns and flows
• Create advert and marketing materials and oversee it production
• Create advertorial material for print, billboards, lamp post, electronic board etc
• Plan and execute content production with the creative team
• Collaborate with the creative teams, and writers to implement the strategy
• Assist with Public Relations initiatives as they come up
• Develop content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
• Develop editorial strategy, so content is consistent across all delivery platforms 
• Conduct periodic content audits
• Track and calculate content ROI
• Ensure that content strategy meets business objectives
• Strategize and improve content delivery and promotion
• Analyse content marketing strategy to evaluate whether it's working or not.

Qualifications and Experience

• B.Sc. in Mass Communication or any related field
• 3 years of experience creating and executing a content calendar
• Proven ability to drive growth and engagement on social media
• Ability to provide examples of prior content creation, from ideation to execution
• Should be data-driven with solid understanding of key content metrics
• Ability to capture a brand voice; values and implement across all forms of content
• Strong research and proof-reading skills
• Knack for conceptualizing new content through the repurposing of existing video, written content
• Superior organizational skills
• Excellent copywriting skills
• Content monetization skills
• Strong team-building skills
• Strong attention to detail
• Strong Leadership qualities.

Salary
N200,000 - N250,000 monthly.

Application Closing Date
30th December, 2024.