Job Description
Job Summary:
We are seeking a highly motivated Customer Acquisition Specialist to drive growth and secure high-ticket clients through online and offline strategies. The ideal candidate will possess a deep understanding of customer acquisition techniques, digital marketing, and grassroots engagement methods to attract car owners to use our services.
Key Responsibilities:
Online Strategies
- Digital Marketing Campaigns: Plan and execute targeted digital ad campaigns on platforms like Google Ads, Facebook, Instagram, and LinkedIn to drive traffic to our website and service pages.
- SEO/Content Marketing: Collaborate with the content team to develop blog posts, videos, and social media content to increase visibility and attract high-ticket clients.
- Email Campaigns: Build and nurture email lists to convert leads into customers.
- Analytics: Use tools like Google Analytics and CRM software to track campaign performance and optimize ROI.
Offline Strategies
- Event Marketing: Organize and participate in local events, car shows, and community gatherings to create awareness and engage with potential clients.
- Partnership Development: Build relationships with car dealerships, corporate organizations, and fleet managers to secure long-term service contracts.
- Referral Programs: Design and implement referral campaigns targeting existing customers and local influencers.
General Responsibilities
- Identify target audiences, segment potential clients, and tailor acquisition strategies to different customer profiles.
- Maintain a database of leads and convert them into loyal customers through consistent follow-up and relationship-building.
- Research and analyze customer behaviors and trends to refine acquisition methods.
- Collaborate with the sales and marketing teams to align strategies and meet company goals.
Requirements:
- Experience: Minimum of 5 years in customer acquisition, digital marketing, or business development, preferably in the automotive or service industry.
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
- Skills:
- Proficiency in digital marketing tools (e.g., Google Ads, social media platforms, CRM systems).
- Excellent communication and interpersonal skills.
- Proven ability to network and build lasting relationships.
- Data-driven mindset with the ability to analyze metrics and adjust strategies accordingly.
- Strong negotiation and persuasion abilities.
- Bonus: Familiarity with the Nigerian auto repair market or prior experience in the automotive sector.
Why Join Us?
- Be part of a growing and innovative company making a real impact in the auto repair industry.
- Competitive salary with performance-based incentives.
- Opportunity to work in a dynamic, entrepreneurial environment.
- Flexible work arrangements with a chance to shape the company’s growth.
Method of Application
Interested candidates should send their CV, Previous work, and a brief overview of their past successes in customer acquisition to [email protected]
Job Overview
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Company
Hubforjobs Recruitments
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Experience
5+ years
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Location
Lagos
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Offered Salary
Confidential
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Qualification
BA/BSc/HND , MBA/MSc/MA , Secondary School (SSCE)
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Industry
Marketing
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Date Posted
December 02, 2024
Job location
Hubforjobs Recruitments
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Category
Consulting, Recruitment, HR Services
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Website
hubforjobs.com
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Location
Lagos, Nigeria