Food & Beverage (F&B) Marketing Strategist
Job Description
Gusto Restaurant Limited is dedicated to providing a world class dining experience. We value our team as much as we value our guests and offer a supportive and professional work environment with attractive benefits.
We are recruiting to fill the position below:
Job Title: Food & Beverage (F&B) Marketing Strategist
Location: Lagos
Employment Type: Contract
Duration: 6 Months
Job Description
- Are you a creative thinker with a passion for food and beverage marketing?
- Gusto Restaurant, a fine-dining establishment known for delivering exceptional culinary experiences, is seeking a Food and Beverage Marketing Strategist to join our dynamic team.
About the Role
- As a Marketing Strategist, you will be responsible for creating and executing innovative marketing campaigns that drive customer engagement, enhance brand visibility, and boost sales.
- Your role will bridge the gap between culinary artistry and strategic marketing, ensuring our guests are drawn to unforgettable dining experiences.
Key Responsibilities
- Develop and implement marketing strategies to promote Gusto’s brand
- Collaborate with the culinary and operations teams to create campaigns around menu launches, seasonal promotions, and special events.
- Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.
- Manage digital marketing efforts, including social media, email campaigns, and content creation.
- Strengthen customer loyalty programs and design strategies to enhance guest retention.
- Work closely with influencers, bloggers, and food enthusiasts to expand brand reach.
- Monitor the success of marketing campaigns and provide performance reports with actionable insights.
Qualifications and Skills
- Candidates should possess Bachelor's Degrees
- Proven experience in food and beverage marketing, preferably in the hospitality industry.
- Strong creative and analytical skills with a keen eye for detail.
- Proficiency in digital marketing tools and platforms (e.g., social media, Google Analytics).
- Exceptional communication and storytelling abilities.
- Passion for the culinary arts and a deep understanding of customer experience.
Salary
Very Attractive.
Application Closing Date
10th January, 2025.
Share job