Job Description
Responsibilities:
- Monitor website analytics and sales performance, providing regular reports and recommendations to improve e-commerce sales.
- Plan and execute exhibitions and events, coordinating logistics and creating event-related media content.
- Produce captivating content, monitor analytics, and adjust strategies to optimize performance.
- Maintain cohesive branding across Hourglass Gallery, Yellowadire, and Picturebox while tailoring messaging for different audiences.
- Develop and implement a long-term strategy to increase engagement and visibility across platforms like Instagram, Facebook, Twitter, and TikTok.
- Manage content for three distinct brands: Hourglass Gallery, Yellowadire, and Picturebox.
- Create and schedule engaging content across multiple social media platforms, including but not limited to Instagram, Facebook, Twitter, TikTok, and new platforms.
- Monitor and report on the performance of social media campaigns, adjusting strategies as necessary to optimize engagement.
- Engage with followers and respond to inquiries, comments, and direct messages promptly.
- Stay updated on industry trends, emerging platforms, and creative strategies to keep the gallery’s online presence fresh and relevant.
- Oversee and manage the gallery’s internet sales channels, including Artsy and the gallery’s websites for Hourglass Gallery, Yellowadire, and Picturebox.
- Work closely with the sales team to ensure artworks and products are accurately presented online with up-to-date images, descriptions, and prices.
- Collaborate on the creation of email newsletters, digital marketing campaigns, and online promotional content to drive sales and engagement.
Requirements:
- Bachelor’s degree in any relevant field.
- Minimum 4-5 years of proven experience in social media management, digital marketing, or similar roles.
- Strong understanding of social media platforms, analytics tools, and content management systems.
- Exceptional communication skills with a flair for storytelling and visual content creation.
- Knowledge of the contemporary art market is an advantage.
- A passion for art and a keen eye for detail.
- Creativity and innovative thinking.
- Strong organizational and multitasking abilities.
- Excellent interpersonal and communication skills.
- Analytical skills to interpret performance data.
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