Marketing

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Responsibilities:

Develop and execute social media strategies to enhance brand visibility, engage target audiences, and drive website traffic.
Manage and maintain all social media accounts, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Create compelling and engaging content, including posts, images, videos, and stories, aligned with the brand's tone and style.
Monitor social media trends, industry developments, and competitor activities to identify growth opportunities.
Respond to comments, messages, and customer inquiries promptly and professionally.
Collaborate with the marketing team to ensure social media activities align with overall marketing objectives.
Analyze social media performance metrics and use data insights to optimize campaigns and content.
Stay updated with the latest social media best practices, algorithms, and tools to continuously improve the brand's online presence.

Requirements:

OND/HND, Bachelor's degree in Marketing, Communications, or a related field is preferred.
Proven work experience as a Social Media Manager or similar role.
Demonstrable experience in creating and executing successful social media campaigns.
In-depth knowledge of various social media platforms, their respective demographics, and best practices.
Strong written and verbal communication skills.
Creative thinking and the ability to craft engaging content.
Analytical skills to measure and interpret social media performance metrics.
Excellent time management and organizational skills.

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