How to Build your Business Reputation as a New Entrepreneur 

Reputation is a powerful marketing tool, especially for new business owners. It is not sufficient to solely have a quality product or service on offer, as customers are presented with a surplus of options to choose from. As a new entrepreneur, you have to establish trust and credibility with your customers, investors, and partners. This can help attract new clients, retain existing ones, and differentiate your business from competitors. These simple tips will help you establish a favorable image for your business.

Be transparent and honest

The most common scenario that describes the necessity for transparency is that of  "What I ordered versus what I got" where vendors/entrepreneurs are unable to deliver products that match the customer's expectations. This can be frustrating for customers who have ordered a product online only to receive something that doesn't match the product description or photos on the website. It can damage the reputation of the business and lead to negative reviews and a loss of customer trust. 

Nigeria is a country where mistrust and skepticism are rampant, therefore, businesses that are plain and credible have a huge advantage. Be upfront about your processes, policies, and pricing. Don't hide anything from your customers. 

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Embrace your peculiarities and individuality

Instead of trying to conform to what you "think" customers want, focus on being authentic to yourself. This means letting your personality shine through in your brand messaging, customer interactions, and marketing campaigns. Don't be afraid to be a little weird or unconventional – it's often those uncommon traits that make businesses memorable and endearing to customers. 

If you sell online, using social media platforms like Instagram or Facebook can be a great way to showcase the face behind your business as this can help your customers feel more connected to the brand and more assured that the business is legitimate and trustworthy. You can also put out authentic content, such as behind-the-scenes glimpses of the business, Q&A sessions, or product demos, anything to give customers a glimpse into the people and processes behind the business.

Emphasize customer service

While the saying "the customer is always right" has been a popular mantra in the world of customer service, understand that it may not necessarily be true in every situation. However, even in these situations, it's important to exercise patience, professionalism, empathy, and respect. Listen to the customer's concerns and attempt to find a solution that works for both of you, this way, you can express commitment to customer satisfaction and maintain the integrity of your business.

Sign up ambassadors

Brand ambassadors could be influencers or your employees. They represent the business and help promote its products and services on its network and beyond.  Investing in ambassadors can involve providing them with incentives or rewards for promoting the business. This can include free products or services, exclusive access to events, or discounts on future purchases. Building a network of ambassadors can help your business stretch beyond the rooms you have and give it enough credibility. Also, it can yield trust with potential customers and lead to improved sales and growth for the business.

Consider hosting a launch party

As a new entrepreneur, a launch party is a great way to celebrate the launch of your business or a new product or service. It can help create buzz and excitement around your business and also make people learn more about your business. Make sure to invite key people, such as investors, industry influencers, and potential customers. Offer food, drinks, and entertainment to make it a memorable event. After the event, follow up with attendees to maintain the relationships you've built. 

Embark on corporate social responsibility initiatives

Giving back to the society can help build your reputation and show that your business cares about more than just profits. You can choose specific days to offer discounts and run sales. You can decide to run a 30% discount on all items purchased by women on "International women's day" or add a drink to every meal bought by your customers on "workers' day". Think of something that can put a smile on the faces of your customers or even lift their spirits. 

Your business reputation is a reflection of the value you provide, the standards you own, and your commitment to your customers. Prioritize these aspects and consistently deliver your promise.