See How You Can Attract Gen-Z Candidates To Your Organization

According to the 2020 National Bureau of Statistics report, 34.6% of Nigeria's working population is between the ages of 15 and 24 hence your next graduate hire could be a Gen Z. For you to attract and retain Generation Z workers, you require new skill sets so that you can be at par with the latest technological and other cultural changes. In this article, we will take a look at how you can attract, retain, and motivate Generation Z workers. 

Who Are Gen-Z Candidates

People born between 1996 and 2012 are referred to as Gen Z. Others refer to them as the iGeneration, Genwii, and so on. Generation Z is defined as those aged 9 to 25 at the time of writing (2021). This group of people has begun to enter the labor force. Because they are more tech-driven and digitally knowledgeable than millennials, Gen Z candidates seek alternative ways to make a living.

Characteristics Of Gen Z

• They are Financially focused
• They are entrepreneurial
• They rely heavily on technology
• They are competitive
• The love change
• They are independent
• They love to explore
• They are not afraid to take risks or make mistakes

See How You Can Attract Gen-Z Candidates To Your Organization

Below are tips that can help you attract Gen Z candidates to your organization during recruitment.

Have A Great And Appealing Company Culture

So far, we've observed that Gen Z candidates love business culture and would determine whether or not to work for a company based on its culture. As an employer, you can use this to create a strong corporate identity that will attract Generation Z, job applicants. Make a strong social media presence for your firm and market it there. Do well in demonstrating your company's values and culture.

Create Enabling Environment For Learning And Career Growth

If you want to attract Gen Z, make sure you establish an enabling atmosphere that encourages individuals to learn and advance their careers while working for your company. Show prospective employees that you provide learning chances. Because these generations are open-minded, they are always eager to discover new things. 70% of Gen Z say that being perceived as interested and open-minded is more essential than having a certain talent. Millennials are also looking forward to learning and development possibilities in the companies where they hope to work. According to a Gallup poll, 59% of millennials consider learning and growth opportunities to be the most important when looking for a career.

Offer Flexible Work Opportunities

When it comes to job options, the current generation of workers prioritizes their comfort. They would rather accept a career that fits their lifestyle than a job that fits their lifestyle. As a result, the majority of them would like to work from home rather than in an office. According to a Deloitte survey, 19% of Gen Z workers stated they would leave businesses that did not prioritize flexible working methods or fostering healthy work/life balance for their employees. To recruit Gen Z workers, prepare to build a work atmosphere that promotes flexible work habits and work-life balance.

Offer Competitive Salary

One approach to recruiting Gen Z workers to your organization is to offer a competitive salary. Always make sure that what you are paying for a certain position is fair enough compared to what other organizations in your line of business pay. This is because paying a salary that is lower than the abilities required to execute the job will most likely not work for a Gen Z worker.

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